Hello, Yellow

I've never really thought about wearing yellow on my feet. But these Puma Clyde and Undefeated joints have me reconsidering. They even made a range that included pastel colourways but something keeps drawing me back to the mellow yellow. Peep:

Have you ever worn or would you wear yellow?

Converse *>

All the cool things happen in Joburg. Sigh. The Converse Halloween Block Party will be shutting down Town Hall in Jozi on October 28 from 9pm. There will be four stages featuring the likes of Mr Sakitumi (do NOT miss this) as well as Sibot, DJ Kenzhero, Desmond and The Tutus as well as a French DJ duo called Stereo Heroes. And if the X-Factor bug has bit you too, what you’re thinking of is probably the Stereo Hogz. Or if MTV is getting on your last nerve with that Gym Class Heroes song, Stereo Hearts, we understand too. However, all that has nothing to do with the Stereo Heroes. These guys are completely different. Anyway, the adidas minibus is cute, the Puma one is fuctional but the 18-wheeler Converse Truck (which has been travelling around campuses) has all sorts of awesomery in it. Check it out:

Uh-Oh

Fetish Or Feat?

A while ago, Dr ZVLV of Shelflife put The Ordinary Girl onto this thing called Shriiimping. Yes, with 3 i's. To cut a long story short, it's graffiti on women's naked/near naked bodies. Now I would consider myself a lot of things, conservative is not one of them. But put simply: I just don't get it. It's actually baffling to me that there are girls who allow men to do this to their bodies. But that may just be me. Some would just call it art while others may say it is littered with messages of misogyny. I'm interested to know what you think.



Oh, and how the designing half of Shelflife and I got to that point is because of their collaboration with Puma (a first in the country) which launched WORLDWIDE on 8/8/11. Even Colette in Paris had the limited Puma x Shelflife stock. After chatting Dr ZVLV up, I wrote a really long (and what I thought was a dope) article on these Metrorail-inspired Puma Suedes which were dubbed the Train Runner as well as the ladies version of the joints, which go under the Laces and Ladies moniker. But the J-O shelved it because it mentioned a brand name more than once. And by now, you've all seen the pictures all over the 'nets so I won't bother.

If you missed the launch party you can still check out what went down HERE.



Now as you can see, the logo of the L&L's is a silhouette of a woman - we dig that. But some of the detailing on the sneakers (which come in mids and lows) and in the ladies range is inspired by Shriiimping. It's not as in your face on the kicks, but as a movement, Shriiimping refuses to be ignored. Are you paying attention yet?

The Train Runner

It may be The Stoned Lui's bornday but August 8 will also be the birth of a new era. As Shelflife teased before, we finally have a smallanyana look at what 8/8/11 will be all about. The Cape Town sneaker and graffitti culture store has collaborated with Puma on a brand spanking new sneaker. So far this is what we know: the colourway is grey and yellow, grey and yellow, grey and yellow. And that's not because they were a few shades shy of mimicking a rap song. It's because those are the colours of South Africa's train system, the Metrorail.



We also know that the sneakers are called the Train Runners. And we know that you can win tickets to the launch party happening on, you guessed it, 8/8/11. So click HERE for info on those. In the meantime, Shelflife is still teasing folks by releasing a few snaps of the actual kicks just to give you a sense of what they'll look and feel like. Peep:





What do you think? You like?

Save The Date

Puma On Track

Being the daughter of the legendary Bob Marley has its perks. Sure, you can’t spit that patois as well as half-brother Junior Gong, but you can do other things. Like design the gear for the Jamaican Olympic team – that includes Newsflash Usain Bolt himself too. Word is Nesta’s oldest daughter and the designer of Catch A Fire Clothing, Cedella Marley, has been asked to work her magic with the Track and Field team’s Olympic, podium and ceremony wear for the London 2012 Olympic Games. The national team is dressed by PUMA so you know dem run tings. That’s the last time we attempt to give an island feel to our posts. Anyway, we’re not surprised that a Marley has been asked to design the team’s threads, we’re just surprised she hasn’t helped Lauryn get her look together. The clown stuff is not irie Miss Hill, not irie.

We Love Us A Sale (UPDATED)

The BIGGER picture speaks for itself.

Classic Material

By now you've heard that Shelflife presents the Puma Suede Launch on 15 October. Peep www.suedelaunch.co.za for deets. It's not open to errrbody (all together now: awwwwwww) but we'll let you know how it all went down.

Are we missing something???

You have probably noticed that The Ordinary Girl has got a bit of a soft spot for Mr. Keys aka Swizzy aka Mr "Showtime" aka Swizz Beatz, especially after seeing the pics that he took of his now better half Alicia Keys. What you don't know is that T.O.G. also likes that guy that paints the soles of his brands high heels red, thats Christian Louboutin for those don't know.
So when Swizzy and Loubou collaborate on a sneaker, you would think that T.O.G. would love it right?



WRONG!!!!!! In her words... Ahem "WACK"

We must be missing something because while cruising one my favourite sites I came across this from Puma called Puma Sky Hi+ “Repstile”



Does anyone dig any of these?? *Jay Z voice* What is it I'm missing?

Long Live McQueen

The fashion world is still mourning the loss of fashion designer (and legend really), Alexander McQueen, who was found dead in his London home last week. Known for his insistence of pushing the envelope, the 40-year-old committed suicide merely a week after the passing of his mother.







While he recently chose Lady Gaga as his muse - yes, all that quirky couture was his creation - it was his collaboration with Puma that earned him the respect that theblagg gives him. We have learnt to celebrate and never mourn people. So we salute you (and so does this video):