People are producing amazing things out here. When Gap moved from their San Francisco HQ, they set up shop at Pico Creative Loft which used to be a cigar factory in Los Angeles. How rad does it look?
Anyway, so this is where their 1969 denim line - using the Democratizing Denim tag as their inspiration - came to life. Once they did that, they got the awesome team at Cool Hunting to help them tell the story of Gap's new design studio. So they did:
Gap fall campaign 2011 (Pico loft) from michael paterson on Vimeo.
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